Creativity Labs harvest the ability of people to generate new designs, products, or ideas that until the moment of generation are completely unknown to the creator. Through right brain thinking the BestPrax Creativity Labs focus on generating pain killer ideas for internal customers; pain killer ideas that eliminate chronic problems and simplify the associated generic business practices.

The BestPrax Club has classified 135 generic practices, aligned to the Baldrige criteria.

Creativity Labs are conducted by Certified Ideators.

1. The client selects a chronic problem relating to a specific generic practice in the organization
2. The client identifies potential internal team members for the first Creativity Lab. The selected members should have unique personalities, backgrounds, traits and abilities. Each member should ideally be familiar with a structured problem solving methodology and quality improvement tools
3. BestPrax Club selects the right creativity tools for the selected chronic problem:
   • Heuristic Brainstorming
   • Classic Brainstorming
   • Brainwriting 6-3-5
   • Imaginary Brainstorming
   • Word-Picture Association and Analysis
   • TILMAG
   • Morphological Box
4. BestPrax Club trains the members on the relevant creativity tools, as well as roles and responsibilities of individual team members
5. The client and BestPrax Club schedule and plan the first Creativity Lab. The venue should be appropriate in terms of space , seating, and infrastructure
6. BestPrax Club facilitates the internal Creativity Lab for the subject chronic problem relating to a specific generic practice in the organization
7. BestPrax Club drafts a confidential thematic report on solution "ideas"
8. BestPrax Club facilitates an external Creativity Lab for the subject chronic problem, with Certified Ideators
9. BestPrax Club facilitates a second external Creativity Lab for the subject chronic problem, with a different mix of Certified Ideators
10. The responses from all three Creativity Labs are analyzed by the BestPrax Club to select the 100 best ideas on the basis of how well they match the client organization's objectives
11. These ideas are organized into five to ten themes and confidentially reported in detail to the client, by BestPrax Club.
12. The client organization will own the Intellectual Property produced in the three Creativity Labs facilitated by BestPrax Club.